Steve Jobs recently wrote a letter addressing his Thoughts on Flash for iPhone/iPod/iPad. You can read it here: http://discorax.posterous.com/steve-jobs-thoughts-on-flash-9#
Following Jobs posting there were numerous responses, a great one coming from Adam Banks in a post titled Thoughts on Thoughts on Flash. After reading it, I actually had mixed feelings on an issue where I have been pretty black and white to this point. Color me intrigued. I still feel after having used HTML5 on some small projects that as a cost effective mass market consumer ready technology, HTML5 is a ways off (2-3 years). It’ll be interesting to see how this plays out from a consumer perspective. As a developer this just means I have another technology to learn (w00t for me) and another content delivery mechanism to develop for.
Personally I enjoy the challenge of learning new technology, but it definitely isn’t the most efficient way to do business. I learned this when I made a switch from Flash to Silverlight. A project that I could quickly and accurately budget out resource wise became a shot in the dark. I would grossly under or over estimate the time needed because I wasn’t familiar with the technology. That’s what companies, like PBJS, will have to do if they want to adopt HTML5 in favor of proprietary, but familiar, plugins (Flash/Silverlight). That also means that developers will have to support that choice both with time invested in learning it, and optimizing it to create the best possible user experience.
Content is still king. If your content generates the traffic you can easily justify any expense to make the user experience better whether that is open standards (HTML5), mobile apps (iPhone), or web plugin. It’s when you are building your business that these multiple distribution technologies can hinder progress. Delivering your content via HTML5 right now you won’t have the same rich experience that it would inside a plugin. Also, I’d be surprised if your agency has HTML5 experts on staff. Plus, they can be hard to find in the freelance market. Today the question is; do you deliver your content using a more costly (resources & time) and a sub-standard user experience using the technology “of the future” or do you choose the “dead technology” that can provide a cost effective and engaging user experience?